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2024年618商家几号开始报名?有哪些招商要求?

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发表于 5 天前|来自:美国 | 显示全部楼层 |阅读模式
随着电子商务的蓬勃发展,618已成为中国电商行业的重要购物节。对于商家而言,能否成功报名参加618活动,往往意味着能否在年中这场购物狂欢中抢占先机。
一、2024年618商家几号开始报名?
1、活动节奏
2024年京东618整体分为“预热期、开门红、专场期、高潮期、返场期”五个时期,各时期具体活动时间如下:
(1)预热期:2024年5月31日00:00:00-2024年5月31日19:59:59
(2)开门红:2024年5月31日20:00:00-2024年6月3日23:59:59
(3)专场期:2024年6月4日00:00:00-2024年6月15日19:59:59
(4)高潮期:2024年6月15日20:00:00-2024年6月18日23:59:59
(5)返场期:2024年6月19日00:00:00-2024年6月20日23:59:59
2、报名时间
整体商家报名时间从2024年4月30日持续到活动结束。不同玩法报名时间不同,请密切关注京麦商家中心、运营通知、规则公告等发布渠道,第一时间获取信息并及时参与活动报名。
二、有哪些招商要求?
(一)基础要求
参加本次【2024年京东618大促主题活动】的商家及商品需满足《京东开放平台营销活动规则》及本招商规则。
(二)规则要求
商家/商品报名【2024年京东618大促主题活动】需满足招商基础规则门槛,报名成功的商品将自动打标“618”,享有京东618大促专属视觉氛围包装和搜索、购物车、大促核心会场等公域流量支持(以实际上线为准)。
1、商品报名规则
(1)满足以下要求,即可报名活动:
①店铺星级≥4星。
②店铺物流履约因子排名率≥5%,若店铺物流履约因子排名率<5%,支持商家通过开通晚到赔服务报名活动。
③商品近180天动销件数≥1或者商品为绿标/黑标新品。
(2)若不满足①②,支持满足③、同时开通入仓且好评率≥95%的商品报名活动。
2、实时价格校验的说明
(1)在2024年5月31日20:00:00-2024年6月20日23:59:59期间,实时校验报名商品(含普通商品和新品)的单品单件普惠红字价≤该商品固定30天平均单品单件普惠红字价且单品单件普惠到手价≤该商品固定30天平均单品单件普惠到手价(黄金、铂金等溢价波动明显的特殊类目商品除外)。校验通过的商品可展示618活动标签,校验未通过的商品不展示活动标签。
(2)校验价格具体说明如下:
①单品单件普惠红字价:只购买一件商品时,可直接使用的普适性单品促销的价格。其中,剔除特殊用户身份价格,以及红包等用户个人支付权益和限制区域或限制身份的、非广泛可用的促销等。
②单品单件普惠到手价:只购买一件商品时,可直接使用的普适性优惠活动的价格。其中,剔除特殊用户身份价格,以及红包等用户个人支付权益和限制区域或限制身份的、非广泛可用的促销及优惠券等。
(3)“平均”的计算逻辑如下:
优先根据订单量进行加权计算。若指定时间周期内无订单,则没有平均成交价,平均到手价和红字价会按价格持续时间进行加权计算。
(4)“固定30天”的计算逻辑如下:
“固定30天”为2024年4月27日00:00:00-2024年5月26日23:59:59。
?2024年618商家的报名时间预计将在5月底至6月初开始,具体时间以电商平台的官方公告为准。商家需要满足一系列的招商要求,包括企业资质、商品质量、售后服务等,以确保能够成功报名参加618活动。通过精心的准备和策略规划,商家可以在这场年中购物狂欢中取得佳绩。
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