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跟紧时代潮流,洋码头与抖音平台强强联手

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发表于 2022-3-24 22:16:44|来自:美国 来自手机 | 显示全部楼层 |阅读模式
随着时代的不断发展,直播卖货成为了消费者的消费趋势。洋码头积极跟紧时代的潮流,也投身于直播卖货当中。由于新冠疫情的影响,整个跨境电商市场都处于一种低迷的状态。但抖音上有一场直播,却让曾碧波很兴奋……


抖音上的一位顶流主播要做一场跨境商品扫货直播。洋码头团队作为抖音官方供应链合作方,提供为主播挑选直播单品的任务。当时选购了5个单品,后台最初预估的带货量是300-500万元。结果一场直播下来,卖了3000万的货!”

洋码头CEO曾碧波说,“不是说我们选品有多牛,这里有一个重要的因素,抖音平台的流量生态太不可控了,如果直播间的互动率高,按抖音的算法,流量哗哗就进来了,砰,后面就爆掉了!”虽然此时此刻曾碧波的内心是非常激动的,但是他也认识到了自己在跨境电商的“基建”方面还不够。

在这场直播过后,洋码头重新进行了平台架构调整,重新成立专门的直播供应链事业部,将直播电商和跨境电商融合在一起。洋码头和抖音平台有着密切的合作关系,和快手、淘宝的合作也正在商谈当中。

洋码头CEO、创始人曾碧波向记者表示,“直播电商已经进入到新的发展阶段,这一阶段直播电商的核心是精细化运营,拼的绝不仅仅是达人或明星,还有产品,目前产品供应链已经成为制约直播电商行业发展的关键因素,直播电商行业需要供应链服务,跨境直播电商更需要,因此洋码头响应行业趋势成立直播供应链事业部,为直播机构及达人提供全生命周期的跨境供应链服务。”

另外,洋码头旗下的独立国际物流公司贝海国际高效的运输能力也为洋码头提供了先天优势。即便是跨国邮件,速度和普通邮件也差不多,大概只需要三至五天的时间,消费者就可以收到自己心仪的商品。通过洋码头的供应链服务,直播机构和个人能够为用户选择更有针对性的优质好物,也能以更优质的运输价格和服务打动用户的心。

洋码头一直都凭借着自己的差异化和独特性引领者跨境电商市场的发展,洋码头的未来一片光明。我相信,洋码头一定能在自己的领域开拓出一条属于自己的康庄大道。洋码头,我看好你!

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